Because a website is used to share info and facts with the online world or to get more customers if you offer goods and/or services, it is essential to know how it is performing. What you'll need for that is a detailed report of the visits to the website - how many new individuals have opened it, how many have returned, what webpages they have visited and many others. It shall be be extremely helpful if you know how people found your Internet site, particularly if you are running a marketing campaign, due to the fact that you will be able to determine if people have opened your website directly or if they were referred by an Internet search engine or a website where you advertise. This kind of info can help you enhance the functionality of the site and, if needed, modify your advertising tactics if various parts of the site should be getting more traffic. Having detailed statistics offers you a better understanding of how your Internet site is doing and a better control over your online presence.