With a dedicated IP address, you'll have a unique number that will identify you on the Internet and that won't be shared with anyone else or associated with other Internet sites. The most popular use of a dedicated IP is the one that includes the installation of an SSL certificate, which may be used to encrypt the connection between a website and its targeted traffic, so if they have to log in or to submit payment information, their info will be secured. Additionally, you'll get better search engine rankings, simply because your website will load faster and won't have the same address as sites that load slowly or have a questionable reputation. A dedicated IP address can also be used to access software such as a VoIP app or another sort of web server. With our server plans, you can order additional dedicated IPs easily and assign them to any online program you host instead of the IP address supplied with the server by default.